| First |
| The development of acquaintance as an opportunity
for service. |
| Second |
| High ethical standards in business and professions;
the recognition of the worthiness of
all
useful occupations, and the dignifying
of
each Rotarian's occupation as an opportunity
to serve society. |
| Third |
| The application of the ideal of service by
each Rotarian's personal, business
and community
life. |
| Fourth |
| The advancement of international understamding,
goodwill and peace through a world
fellowship
of business and professional persons
united
in the ideal of service. |